The German trade fair industry continues to recover: leading international trade fairs are returning

The German trade fair industry continues to recover: leading international trade fairs are returning

According to a report by Zeit.de, the German trade fair industry continues to recover and returns to pre-pandemic levels. The Association of the German Trade Fair Industry, Auma, announced that over 330 trade fairs are already planned for 2024, including many leading national and international trade fairs. Compared to 2023, the number of trade fairs is back to the level before the pandemic.

This positive development in the trade fair industry is also expected to have a positive impact on the financial sector. With the increase in trade fairs in Germany, the sales and profits of many companies will also increase. Companies that specialize in event technology, trade fair construction, catering and the hotel industry can particularly benefit from the upswing. At the same time, the number of visitors to trade fairs will also increase, which in turn can lead to increasing sales in the catering and retail sectors.

In addition, the increasing number of trade fairs will stimulate the economy as it offers the opportunity to present and sell new products and services. This can promote investment activity in various sectors and contribute to sustainable economic growth.

Overall, the positive development in the trade fair industry is a promising sign for the recovery of the entire economy and will probably lead to a positive impulse for the financial market.