Pharma share Redcare Pharmacy is causing a boom on the German stock market with e-prescription - expert names price target.

Pharma share Redcare Pharmacy is causing a boom on the German stock market with e-prescription - expert names price target.

According to a report by www.n-tv.de, Redcare Pharmacy (formerly Shop Apotheke) shook up the German stock market in 2023 with a share price increase of over 200 percent. This increase was triggered by the upcoming e-prescription, which is scheduled to be introduced next year. This will mean that all medical practices in Germany will have to issue their medication prescriptions digitally, which could lead to a 55 billion euro market.

The introduction of e-prescription could also lead to a surge in the online pharmacy market across Europe, which could benefit Redcare Pharmacy and Doc Morris. Analysts at Jefferies have given a price target of €160 for Redcare Pharmacy, suggesting there is further upside potential.

These developments could indicate that the pharmaceutical market will experience a significant growth spurt in the coming years. This could lead to investors investing more in pharmaceutical and healthcare stocks as this industry is expected to benefit from digital innovations.

The introduction of e-prescribing could also promote the development of new technologies and services in the healthcare sector, which in turn could lead to new investment opportunities in this sector. Overall, the introduction of e-prescription could lead to positive market reactions and increased interest in pharmaceutical and healthcare stocks.