bettermoo(d) announces national expansion through leading grocery chain

bettermoo(d) announces national expansion through leading grocery chain

The bettermoo(d) Food Corporation has placed its milk alternative Moodrink™ in 421 “banner stores” of Canada's largest grocery chain. This strategic decision will make the product available to a wider audience across the country. This expansion extends from the Atlantic provinces to the West Coast and is intended to ensure that Moodrink™ reaches consumers in different regions.

The chain, which has a 27 percent market share in Canadian grocery retail, offers bettermoo(d) the opportunity to tap into an extensive customer base and optimally position Moodrink™. The dairy alternative beverage market in Canada is expected to reach $469.8 million by 2025. Through its presence in the 421 “banner stores”, the company has the opportunity to gain a significant market presence and benefit from the rapid growth of the milk alternatives sector.

Nima Bahrami, CEO of bettermoo(d), expressed excitement about the addition of Moodrink™ to Canada's leading grocery retailer. He emphasized the importance of this move in expanding the reach and accessibility of the plant-based milk alternative to Canadian consumers. Moodrink™ features a special nutrient profile that offers eight grams of plant-based protein per serving and is rich in fiber. It is suitable as a nutritious and filling drink for health-conscious customers.

The bettermoo(d) Food Corporation is an innovative company based in Vancouver that specializes in plant-based milk alternatives. With the motto “What A Cow Eats and A Human Needs,” the company aims to produce dairy-free products that are good for people and the environment. Moodrink™ is just the beginning of a planned product line that offers nutritious and sustainable alternatives to conventional milk.