BMW shares at record high: How investors can benefit

BMW shares at record high: How investors can benefit

The BMW share (WKN: 519000) is very popular among investors because the company is the market leader in the premium segment and the share price reaches historic highs. Despite criticism of the business model due to the strong dependence on the combustion engine and the slower growth rates compared to start-ups, the share is holding up well on the market. As an investor, the question arises as to whether it is worth buying or selling BMW shares.

The BMW Group's recently published quarterly figures for the fourth quarter of 2023 show a positive development. Vehicle deliveries rose by 10.1% to 718,000 units in the fourth quarter alone, which is a significant increase. Sales also increased by 8.7% to almost 43 billion. These numbers are a promising signal for potential investors who are considering investing in BMW shares.

It is advisable to closely follow the company's current developments in order to make informed decisions as a shareholder. BMW's high market position in the premium segment and the positive quarterly results could be an incentive to hold BMW shares or even invest further. On the other hand, potential risks such as dependence on the internal combustion engine and slower growth compared to more agile start-ups should also be taken into account. Ultimately, the decision as to whether BMW stock is a buy or a sell depends on each shareholder's individual investment strategy and risk tolerance.