Chery presents LEPAS L8: Elegant mobility for urban elites!

Chery presents LEPAS L8: Elegant mobility for urban elites!

On April 18, 2025, Chery Automobile Co., Ltd. presented the first vehicle of its new international brand LEPAS in a celebratory setting: the LEPAS L8, an SUV. This launch is a key step in Chery's efforts to position itself in the premium segment of the automotive industry.

The new brand LEPAS follows the philosophy “COLORFUL LIFE, MASTERFUL DRIVE” and has set itself the goal of redefining elegant mobility. The brand name LEPAS is made up of the terms “LEAP” and “PASSION”, which symbolizes vitality and a stylish lifestyle. The L8's design is characterized by sleek lines and an aesthetic appeal that embodies both dynamism and elegance.

Focus on urban elites

The LEPAS L8 is aimed at urban elites who value quality and style. Equipped with advanced technology, the vehicle is supported by Chery's eight global research and development centers to ensure a comfortable and safe driving experience. The LEPAS brand also plans to expand its portfolio beyond the L8 and offer different models for different market segments to create a diverse product offering that appeals to both family-oriented customers and discerning buyers.

The global market launch of the LEPAS L8 will take place at the Chery Business Conference 2025 at the end of April. This event will not only present the vehicle itself, but also focus on the fusion of elegance and technology under the motto “COLORFUL LIFE, MASTERFUL DRIVE” and address current trends such as “intelligent mobility” and “consumer enhancement”.

While finance.net reported in detail about the presentation of the L8, also confirmed nachrichten-liveticker.de the central role of the LEPAS L8 in Chery's strategy for positioning in the premium segment.