Deutsche Bank plans advisory team for super-rich: strategy for market leadership

Deutsche Bank plans advisory team for super-rich: strategy for market leadership

According to a report by www.merkur.de, Deutsche Bank plans to set up a dedicated advisory team for super-rich clients to maintain its market leadership. This team is already established in the international market, but is a novelty in the German market.

The definition of super-rich varies depending on the bank, but we are generally talking about people with assets in the three-digit million range. According to the official definition, people with assets of $50 million or more are considered super rich. This affects around 9,100 people in Germany, based on figures from the major bank UBS.

The competition never sleeps, and other banks such as UBS, Julius Baer, ​​JP Morgan, Goldman Sachs and banks from Liechtenstein are also courting this clientele. In order to compete against this competition, Deutsche Bank plans to transfer around 30 customer advisors and investment specialists from wealth management to a new unit that will be serviced from different locations.

This measure shows how competition for super-rich customers in the financial industry is becoming increasingly intense. The establishment of a special team of consultants aims to increase Deutsche Bank's attractiveness for this target group and to maintain market leadership. This strategy is intended to strengthen the bank's wealth management and further drive growth in business with super-rich customers.