Hypovereinsbank: Customers change investment strategy - financial expert expects impulses from the real estate market

Hypovereinsbank: Customers change investment strategy - financial expert expects impulses from the real estate market

According to a report by amp2.handelsblatt.com, Hypovereinsbank is seeing a strong trend among its customers changing their investment strategy. Fixed-interest bonds and quality stocks in particular continue to be in demand. The new private customer board member Monika Rast also expects impulses from the real estate market in the coming year due to expected interest rate cuts. The bank is pursuing a dual strategy in advice, with simple mass business increasingly being processed via technology, while wealthy customers continue to want personal advice. Competition in the private customer business is growing as the major American bank JP Morgan also wants to expand in Europe. HVB is relying on the increased use of technology such as artificial intelligence to meet customer needs. There is also a need for improvement in banking advice overall, as shown by a private banking test in which many asset managers failed.

The change in investment strategy for many Hypovereinsbank customers reflects the current trend on the market. The demand for fixed-interest bonds and quality stocks is likely to lead to a shift in investment portfolios. In addition, demand for real estate loans is expected to increase as interest rates are expected to fall. This could lead to increased investment activity in the real estate market. HVB's dual strategy in advice shows that wealthy customers continue to want personal advice, while simpler transactions are increasingly being carried out with the support of technology. This adaptation to customer needs is an important step in the growing competition in the private customer business, in which international banks such as JP Morgan are also expanding. The increased use of technology and artificial intelligence could enable HVB to assert itself in this competition and win more customers. The private banking test also shows that there is an urgent need for improvement in banking advice, which HVB is trying to address by increasing the expansion of digital customer advice.

The trends and developments mentioned above show that the market for financial services is changing and that customer requirements are changing. Implementing technologies such as artificial intelligence and moving certain processes to digital platforms can help meet customers' needs and ensure the bank's competitiveness. In view of increasing competition and increasing demands on the quality of advice, it is important that HVB continues to be innovative and adapt to changing market conditions.