Kaspi.kz: International expansion started with Hepsiburada and Alipay+!
Kaspi.kz expands internationally through acquisitions in Turkey, targets 17% revenue growth by 2028. Insight into risks and opportunities.

Kaspi.kz: International expansion started with Hepsiburada and Alipay+!
Kaspi.kz, the leading diversified finance company in Kazakhstan, has recently taken significant steps towards international expansion. Loud Simply Wall St The company acquired shares in the Turkish e-commerce platform Hepsiburada and Rabobank. These strategic acquisitions aim to replicate Kaspi.kz's successful super app model outside Kazakhstan and significantly expand its addressable market.
International expansion is considered essential to become competitive outside the Kazakh market. The operational progress in Turkey should act as a catalyst in the short term. However, this strategy also entails risks, in particular possible errors in the implementation of international expansion.
Financial performance and growth forecasts
In the latest financial conference call for the fourth quarter of 2024, as reported by Ainvest reported a 28% increase in fourth quarter revenue and 25% net income growth for the full year. The increase in revenue was primarily driven by the growth of its payments platform, marketplace and fintech business.
Kaspi.kz's marketplace reported 39% growth in gross merchandise value (GMV) in the fourth quarter, highlighting the company's robust performance in the e-commerce industry. E-commerce activity has surpassed mobile shopping, with particularly strong growth in the use of e-grocery and new vertical markets such as e-cars and travel.
Strategic partnerships and market development
The recent partnership with Alipay+ to support cross-border QR payments strengthens Kaspi.kz's infrastructure for an international presence. These developments should be understood in particular against the background of a global e-commerce market worth over 4.3 trillion US dollars by 2025, in which online marketplaces account for the largest share of online purchases Statista reported.
Kaspi.kz's forecast calls for sales of KZT 5,094.9 billion and profits of KZT 1,669.2 billion by 2028, which requires annual sales growth of 17%. Currently, the fair value of the company's shares is estimated at $111.40, signaling an upside potential of 48%.
Overall, the aggressiveness in international expansion, coupled with solid financial performance, shows that Kaspi.kz is ready to consistently expand its position as a pioneer in the digital finance and e-commerce sector.