Raid in Long An: Police discover 25 tons of fake milk powder!
On May 24, 2025, the police in Long An discovered 25 tons of counterfeit milk powder. Further investigations are ongoing.
Raid in Long An: Police discover 25 tons of fake milk powder!
In a significant operation, Long An Provincial Police confiscated nearly 25 tons of suspected counterfeit milk powder on May 24, 2025. This discovery was made during a search on May 23, at around 1:00 p.m. in Tan Lan Township, Can Duoc District. Officers found numerous boxes of products that had suspicious signs in a house belonging to a man from Binh Tan district in Ho Chi Minh City.
The search uncovered more than 11,800 cans of milk powder in over 960 cartons, which were supposed to be sold under brands such as Z1000 Gold+, Sanaki Grow IQ Plus (Sun) and Gold 1+. Since the owner was unable to provide invoices or relevant documents proving the origin of the goods, the products were temporarily confiscated. The authorities have drawn up a protocol and announced further checks and investigations to clarify the legal provisions.
The challenge of unsafe products
Manufacturers' documented marketing strategies include unregulated online advertising, sponsored advisory networks, and distribution of free gifts. These marketing efforts may lead to a choice of formula rather than promoting breastfeeding. What is particularly alarming is that 84% of women surveyed in the UK and even 92% in Vietnam are exposed to these advertising messages.
The influence of advertising on breastfeeding rates
The advertising messages are often misleading and scientifically unfounded, which undermines confidence in the ability to breastfeed. Only 44% of babies under six months of age worldwide are exclusively breastfed, while sales of infant formula have more than doubled in the last two decades. This poses a serious threat to the health of mothers and children. Breastfeeding is considered the first "vaccination" for babies as it provides protection against malnutrition and reduces future health risks for women.
WHO, UNICEF and partners call on governments and the baby food industry to end aggressive marketing and implement the International Code of Marketing of Breast Milk Substitutes. This includes measures such as adopting and enforcing strict laws against milk powder advertising and investing in breastfeeding support.
The current incidents in Long An shed light on the need for stricter controls when handling products that are crucial to the health of infants and young children and highlight the importance of ensuring the protection of this vulnerable target group.