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Swiss CEOs are optimistic: growth and AI as an opportunity!
Swiss CEOs express optimism for 2025 economy, focus on investment and AI, while cyber risks cause concern.
Swiss CEOs are optimistic: growth and AI as an opportunity!
Swiss executives are optimistic about economic development. In a recent survey, 56% of CEOs believe there will be global economic growth in the next 12 months, up from 52% last year who expected contraction. The forecast for Switzerland is particularly positive: two thirds of CEOs expect the Swiss economy to grow by 2025, which is almost twice as much as in the previous year. These optimistic assessments are the result of reporting by finanzen.ch.
Many CEOs see Switzerland as a safe haven in an increasingly unstable global environment. Around 50% of the managers surveyed plan to invest in Switzerland in the next 12 months, while investments in other countries are considered to be more risky. The use of generative AI has also become widespread: 80% of CEOs report using this technology, with 80% also expecting to systematically integrate AI into business processes. This is a significant increase compared to last year, when only 16% of CEOs reported using AI. However, less than a third of CEOs trust AI in their key business processes, which is one of the lowest levels in the world.
Cyber risks and trust in compliance
The biggest concern for Swiss CEOs is cyber risks, while geopolitical conflicts are perceived as a greater threat worldwide. When it comes to climate change, Swiss managers are rather calm: only 1% believe they will be directly affected, while internationally 15% are of this opinion. Yet 90% of CEOs have made climate-friendly investments in the last five years, which is the highest in the world. However, around half of managers are not prepared to accept lower returns from climate protection investments.
Confidence in compliance with data protection regulations and cyber security regulations is lower among Swiss companies, according to another analysis by pwc.ch shows. Only 24% of companies are “very confident” about data protection compliance, which is below the global average of 26%. Additionally, only 16% of companies are “extremely confident” about network and information security and artificial intelligence regulations. Uncertainty about the new legal requirements could lead companies to invest more in security compliance.