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Tesla loses SAP as a major customer: price war damages resale value and planning! Financial expert warns of consequences #Tesla #SAP #Electric cars
According to a report from www.capital.de, recent developments show that more and more fleet operators such as Sixt, Hertz and now SAP are turning away from Tesla. The reason for this is the price cuts that Tesla has made to boost sales of its cars. However, the lower prices mean that the resale value of the vehicles decreases, which is a serious disadvantage for major customers such as SAP. SAP's fleet consists of 29,000 vehicles, and the removal of Tesla as a supplier has great significance for the electric car market. Tesla's problems with its business with major customers could lead to a loss of market share in this...
Tesla loses SAP as a major customer: price war damages resale value and planning! Financial expert warns of consequences #Tesla #SAP #Electric cars
According to a report from www.capital.de,
The latest developments show that more and more fleet operators such as Sixt, Hertz and now SAP are turning away from Tesla. The reason for this is the price cuts that Tesla has made to boost sales of its cars. However, the lower prices mean that the resale value of the vehicles decreases, which is a serious disadvantage for major customers such as SAP. SAP's fleet consists of 29,000 vehicles, and the removal of Tesla as a supplier has great significance for the electric car market.
Tesla's problems with its business with major customers could lead to a loss of market share in this important area. Additionally, increasing demand for alternatives like Polestar suggests that Tesla is running out of time. Tesla's recent price cuts are not only affecting sales, but are also having a negative impact on the resale value of vehicles, putting the company's market share at risk.
The dismissal of SAP is not the first setback for Tesla, as Sixt and Hertz have already made similar decisions. Analyst Ferdinand Dudenhöffer warns that a wave against electric cars is building, which will further complicate the situation for Tesla. There is also uncertainty due to the traffic light government's policy, which favors this development.
Overall, it shows that Tesla is confronted with the price war and the associated problems with major customers such as SAP, Sixt and Hertz. The next few years could be difficult for the company, and how Tesla handles the situation will be crucial to maintaining its market share. The separation from large fleet providers such as SAP could also have an impact on the demand for electric cars in the company car business overall, as the market share of electric cars in company car fleets increased slightly last year.
Read the source article at www.capital.de