Digitalization in real estate sales: More time for real advice!

Digitalization in real estate sales: More time for real advice!

The real estate sector is facing a fundamental change that affects both the way it works and the expectations of customers. The search for a new home is not only a purely rational decision, but also requires emotional factors such as sympathy and trust. This illustrates how important it is to combine these personal aspects with the increasingly required digital availability of data and services. A recent analysis by AssCompact shows that real estate professionals are required to combine human advice with digital processes and the expectation of efficiency in order to meet increasing demands and optimize workflows.

Digitalization is considered absolutely necessary here. Automation and the use of artificial intelligence (AI) play a crucial role as they can take over routine tasks in real estate sales. This leads to a reduction in sources of error and an increase in the reliability of the information, for example through digital credit checks, exposé approvals and predictive targeting. Clarifying customer needs and relationship management continue to be the focus of the work of real estate agents, who benefit from this new division of tasks.

Digital trends and innovations

The digital transformation of the real estate market is heavily influenced by current technologies, including big data, AI, PropTech and the Internet of Things (IoT). According to Immobilien-Wissen, these trends will bring about decisive changes in the industry by 2024. A key improvement is the ability to analyze large amounts of data to enable more precise investment decisions and optimized property management.

AI algorithms can recognize patterns in data and make predictions about rental prices, vacancy rates and maintenance costs. This enables proactive action against potential problems and leads to reduced operating costs. At the same time, PropTech companies are developing digital solutions that automate processes and accelerate the transaction process. Digital platforms are also used here that connect buyers, sellers and investors and increase transparency in real estate trading.

Revolution in real estate presentation

Another important aspect is the revolutionization of real estate presentation through virtual tours and 3D models. Technologies such as virtual reality (VR) and augmented reality (AR) enable interested parties to experience real estate in innovative ways and try out different furnishing options. By 2024, the proportion of properties presented digitally is expected to increase to 30%.

In addition to these developments, there are also trends towards sustainability in the real estate sector. Intelligent systems that optimize energy consumption are increasingly in demand. These technologies also take into account electromobility, such as charging stations for electric vehicles. The combination of sustainability and digitalization is seen as a key factor for the future of real estate development, increasing the focus on energy efficiency and renewable energy.

Overall, it can be said that the combination of digitalized processes and human competence not only increases efficiency and success in real estate sales, but also significantly changes the job profile of real estate agents. The clear division of tasks between humans and technology could have the potential to not only optimize workflows, but also create an improved customer experience.

For more information on digital trends in the real estate industry, visit AssCompact and Real estate knowledge.