Doner pioneer in quantities: Diamond Kebab” impresses with new recipes!

Doner pioneer in quantities: Diamond Kebab” impresses with new recipes!

The couple Mirsad and Halime Djuljaj recently opened a new fast food restaurant on Hauptstrasse 40 in Mengen: “Diamond Kebab & Balkan”. The opening took place in early July 2023, in a property previously used for the sale of Poseidon sculptures. Mirsad Djuljaj has a passion for doner kebab, which he has developed since his youth in Brandenburg, and wants to work in the city where his family lives. “I wanted to spend more time with my family,” explains Mirsad, who moved to Menges with his family ten years ago and opened his first kebab shop in Munderkingen in 2016.

Although Mirsad is not a trained chef, he has acquired knowledge and created his own recipes. In the restaurant, the bread is purchased fresh every day from the baker and the cevapcici are made according to our own recipe. Special features of the offer are also fresh ingredients: Lollo Rosso is used instead of iceberg lettuce, cherry tomatoes are fresh in the kebab, and the sauces, including variants with pomegranate or lemon, are very popular with customers. The couple was encouraged by the positive response.

Family business and working hours

Halime Djuljaj actively contributed to the design of the restaurant, especially the wall design. However, she will only support the company when necessary in order to be there for the children, as the couple is expecting another child. Mirsad employs his brother-in-law and another employee. The restaurant is open Monday to Saturday from 11 a.m. to 10 p.m. and Sunday from 12 p.m. to 9 p.m. The food will only be delivered if the company allows it, as no additional driver has been hired.

Market situation for kebabs and franchise models

The opening of “Diamond Kebab” comes at a time when the kebab franchise is gaining popularity in Germany and is expected to represent a growing market in 2025. More and more people want to become self-employed in this area because the advantages are obvious: the established business model, strong brand recognition and comprehensive support for franchisees are tempting. The market offers many options, from established brands such as “Mangal Döner x Lukas Podolski”, which relies on fresh ingredients and high quality, to trendy concepts such as “Crunchy Kebab” and “Spin’n’Roll”, which relies on digital solutions. Franchise check highlights that there are exciting approaches for entrepreneurs with different budgets.

The success of Mirsad and Halime Djuljaj seems to be part of a larger trend. While the local offering is growing, the kebab remains one of the most popular fast food options nationally. Customers appreciate the variety and freshness of the products on offer.