Real estate agents in transition: new challenges and solutions!

Real estate agents in transition: new challenges and solutions!

The Austrian real estate market has been in constant change for around two and a half years. This situation is largely influenced by factors such as a market slowdown, rising interest rates and growing regulatory requirements. Philipp Smula, Managing Director of Aurez Immobilien GmbH, reports that these developments are making it more difficult to finance real estate and are leading to an increase in insolvencies among real estate companies. This problem is forcing not only the industry, but also the players themselves to rethink their position.

Smula calls for a rethink in how real estate agents are paid and how they perceive their role. The traditional view, according to which brokers are seen as “door openers” with high commission expectations, has changed significantly. Today, these specialists are increasingly in demand as consultants, strategists and project developers. This reflects a profound change in the perception of the profession. Despite the high time commitment and the required specialist knowledge, the work of many brokers is often not adequately rewarded, as in many cases compensation is only paid in the event of success.

The new approach of Aurez Immobilien

Aurez Immobilien is pursuing an innovative approach to counteract this problem. Smula emphasizes that the company not only supports its customers when buying or selling real estate, but also supports them in identifying potential and developing sustainable usage concepts. Each property is viewed as an individual project that requires specific, creative solutions.

The willingness to actively design real estate as dynamic living spaces is at the heart of this strategy. Smula believes there is a need for a new understanding of brokerage that goes beyond the traditional role. A fair remuneration model that also includes consulting fees could ensure both quality and commitment within the industry.

The challenges that the Austrian real estate market is currently facing require a fundamental realignment: “We have to rethink the real estate industry,” explains Smula. This realignment could not only attack the future of brokers, but also contribute to the stability of the entire market.

For more information about the latest developments in the real estate sector and the role of agents you can take a look at the comprehensive guide SpringerLink throw.