EU climate goals: These changes are coming to real estate!

EU climate goals: These changes are coming to real estate!

The European Union's Green Deal has far-reaching impacts on various sectors, particularly the real estate industry. Loud Haufe Companies are faced with the challenge of making their real estate portfolio sustainable in order to achieve the EU's climate goals. In particular, CO2 emissions must be significantly reduced by 2030, which requires a fundamental change in the way real estate is constructed and operated.

In view of these changes, EU institutions are aiming for a comprehensive overhaul of existing regulations. Adjustments to building technology, such as integrating renewable energies and improving energy efficiency, are essential. Furthermore, the requirements for new buildings are expected to increase in order to ensure sustainable development.

Data protection and data analysis

Another important aspect that cannot be ignored in the context of sustainable real estate use and digitalization is data protection. Nowadays there is an increased risk of data misuse, even through harmless data analysis. Computer Weekly highlights that users are often concerned about secretive and comprehensive analysis as it could turn them into transparent customers or citizens.

It is crucial that data analyzes have a legal or contractual basis, for example through the consent of those affected. This permission must be linked to a specific purpose; any other use could violate data protection. Companies operating in the real estate sector must therefore organize their data processing in accordance with applicable data protection regulations.

Technological solutions for data protection

Technological developments in data analysis open up new opportunities to protect personal data. Data protection-friendly analyzes are of central importance to prevent unauthorized manipulation by third parties. Some companies rely on techniques such as anonymization or data masking to remove personal references from data. If these steps are carried out successfully, data protection restrictions can no longer apply.

Innovative approaches, like those from Aircloak, show how data analysis can be combined with strict data protection guidelines. Personal data remains under the control of those affected, while valuable insights can still be gained.

Integrating privacy controls and processes into data analytics solutions is becoming increasingly important to meet the challenges of the digital age. This is particularly true for the real estate industry, where a harmonious combination of ecological goals and legal requirements is a prerequisite for future success.