LinkedIn for the real estate industry: goldmine or flop?

LinkedIn for the real estate industry: goldmine or flop?

In the constantly changing real estate industry, the use of social media, especially LinkedIn, plays a central role in recruiting and marketing fund products and commercial space. Communications expert Sonja Rösch sheds light on this in a current podcast from the L’Immo series. Rösch brings her extensive experience from over 20 years in online communication and shares valuable insights with the listeners. As managing director of the communications agency PB3C, she has specialized in the online positioning of real estate companies for eight years and recently published the book “From Social Media to Social Selling”.

The discussion surrounding the benefits of social media for initiating business illustrates the effort and return that companies can derive from these channels. While the use of LinkedIn is seen as a potential goldmine, there are also critical voices that question its effectiveness. Rösch calls for strategies to be carefully planned and target groups to be actively researched in order to achieve maximum success. Loud Haufe Expectations of the platform are high, but many wonder whether the actual benefits justify the time invested.

Event highlights of the Real Estate Arena 2025

Another focus of the real estate industry is networking. The Real Estate Arena 2025, which recently took place in the Haufe Lounge, offered a platform for lively exchange and discussions about current industry topics. The event lasted two days and attracted numerous trade visitors. The panels were well attended and created a relaxed atmosphere in which the exchange of information and networking were the focus. Attendees were also able to discover L’Immo cans designed specifically for those interested in podcasts. LinkedIn reported on the positive response and thanked the editorial colleagues and guests who supported the stand program.

Liane Schirmer and Michaela Burgdorf were responsible for the organization, while Mara Süßmann and Katharina Smolarczyk provided the stand staff who were available to answer questions from visitors. A social media team provided live support and ensured that the event content could be shared in real time. There is already great anticipation for the next Real Estate Arena, and participants are looking forward to further lively discussions and input from the industry.

Developments in the real estate industry show that a strong online presence and active networking on platforms such as LinkedIn are essential to be successful in this dynamic market.