Millennials renovate rental apartments: trend on social media

Millennials renovate rental apartments: trend on social media

Housing experts in the U.S. consider Millennials to be the most struggling generation when it comes to homeownership. Instead of buying their dream home, many millennials are choosing to renovate their rental apartments. The trend for renovation content on social media is constantly growing, and content creators are revealing the reasons behind their home renovations.

One example is Brigette Muller, a 36-year-old full-time creator who spent more than $20,000 on renovation projects in her Brooklyn rental apartment. She documents her interior design journey for her over 350,000 TikTok followers. She emphasizes the importance of a homely and personal space in which she feels comfortable.

Millennials value present experiences over saving for an uncertain future. Renovations allow you to design your living space individually and feel at home despite renting an apartment. The lack of new homes, high interest rates on mortgages and rising real estate prices are making home buying unaffordable for many Millennials.

Millennials like Caroline Winkler and other content creators have sparked a rental renovation boom on platforms like YouTube and TikTok. These videos inspire and motivate other long-term renters to make the most of their apartments. Social media consumption plays a major role and drives the desire to design aesthetic and individual living spaces.