Revolution in data protection: web analysis possible without consent!

Revolution in data protection: web analysis possible without consent!

On June 19, 2025, the reform of Basel III will be discussed, which will introduce a new concept of value called “Property Value” into the real estate industry. This new approach requires a rethink in the valuation of real estate, particularly with regard to regulatory requirements and financial risk management. In the reform, “Property Value” is viewed as a holistic value that takes both economic and ecological criteria into account. In the context of this reform, it is clear that the approach to real estate valuations is becoming increasingly complex and brings with it new challenges.

The implementation of “Property Value” is part of a larger trend that addresses the needs of the financial industry. Haufe reports that this reform will force companies to adapt their valuation methods to meet new regulatory standards. The focus on sustainable management and long-term profitability is seen as increasingly important. Taking environmental factors into account in the assessment could also lead to an increase in demand for green buildings.

Web analytics and data protection

Parallel to these developments, there is a trend towards more data protection in the area of ​​web analysis. Evaluating user statistics is crucial for the success of websites and apps. A distinction is made between range analyzes and individual tracking. Reach analysis provides statistical information about usage, while tracking provides in-depth insights into user behavior.

In Germany, web analytics are subject to strict regulations set by the General Data Protection Regulation (GDPR) and the Telecommunications Telemedia Data Protection Act (TTDSG). User consent is required if data is saved or device settings are read. Dr. Data protection explains that this consent is usually obtained via cookie banners. It is important that website operators are aware of the legal framework in order to avoid legal consequences.

Legal challenges

An interesting development is the possibility of carrying out web analyzes without consent. Some German regulatory authorities recognize that log file analyzes and server-side tracking without cookies can be legally permissible as long as no external service providers are involved. This approach could represent a financial advantage for website operators as they can rely on less invasive forms of analysis.

However, the legal uncertainties in the area of ​​web analysis and data protection should not be underestimated. There is a lack of consensus among regulators over the need for consent, creating a complex environment for website operators to navigate. A clear distinction between statistical and personal evaluations is essential in order to act in accordance with the law.