Stephan Reiter: Club World Cup brings millions and new opportunities for Salzburg!

Stephan Reiter: Club World Cup brings millions and new opportunities for Salzburg!

Stephan Reiter, who has been managing director of Red Bull Salzburg since 2017, looks back on an eventful phase in his career. Despite being eliminated in the preliminary round of the Club World Cup in the USA, Reiter sees participation in the international tournament as a positive experience that was worked hard for. In a current interview he discusses the club's sporting orientation and the associated challenges.

The Club World Cup brought together a 65-strong travel group for the team who worked harmoniously together. Trip highlights include experiences such as a day trip to New York and sightseeing in Washington. On a sporting level, Salzburg recorded a win against Pachuca, a draw against Al-Hilal and a strong second half against Real Madrid, which gave the players a lot of confidence.

Financial aspects and future-oriented goals

An outstanding financial aspect of participating in the Club World Cup is the profit of around 13 million dollars. Reiter emphasizes that part of these bonuses will be distributed to the team. The money will also be used for planned investments that the club is aiming for. The managing director is also satisfied with the work of sports boss Rouven Schröder and trainer Thomas Letsch. Schröder is described as a courageous sports director who has taken significant steps in squad planning.

The future will be turbulent, because the summer promises close coordination between Reiter and Schröder. There are still transfers pending as some players are thinking about changing. The main goal for the coming season remains winning the domestic league title, while the Champions League is not seen as a primary financial goal. Instead, the club is focusing on the Europa League, which offers clear prospects for the new season.

Fan culture and challenges

Season ticket sales show that the Champions League games have reached saturation among fans, which presents the club with new challenges. Feedback from home suggests that only a few fans traveled to the Club World Cup. Nevertheless, the international fan base of the top clubs remains huge. In this context, Reiter explains that he has great ambition and joy in his work and would like the club to build on previous successes.

Overall, Reiter emphasizes that despite the challenges, the season offers new opportunities to be successful both nationally and internationally. With a clear plan for the transfers and an ambitious sporting focus, Red Bull Salzburg is ready to take the next step. Further details about the club's situation and rider statements can be found at sn.at and krone.at be read.