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Tracking pixels in focus: data protection or unauthorized data transmission?
Find out current information about the sale of Hessian real estate and the legal aspects of tracking pixels on the Internet.
Tracking pixels in focus: data protection or unauthorized data transmission?
In recent weeks, the discussion about the use of tracking pixels on websites has become more important. This is particularly relevant for users who value privacy and control over their personal data. Hessischer Rundfunk explains how tracking pixels are used to statistically analyze surfing behavior on its websites and what rights users are entitled to. Loud hessenschau.de Users can object to the collection and transmission of their data, which is an important aspect in times of increasing data surveillance.
The concept of tracking pixels, which act as 1×1 pixel graphic elements on websites, is used by bfdi.bund.de explained. They are delivered from the server to the client and enable the recording and analysis of log data from websites, apps and emails. If the tracking pixels are embedded, this happens automatically and does not require any visible interaction from the user, which makes them particularly discreet. It is crucial for users to maintain control over their data.
User rights
Users have the option to determine whether external content such as texts, images or videos can be displayed without further consent. When this content is activated, a connection is established with the provider when the media is accessed. In the event of deactivation, the provider must obtain consent again on the relevant page. These regulations are part of efforts to ensure transparency and data protection in the digital space.
Legal framework
The legal framework for the use of tracking pixels is clearly defined. According to Section 25 Paragraph 1 TDDDG, the use of these technologies is legally relevant because clear characteristics of the end device and the server are communicated. The German data protection supervisory authorities emphasize that tracking pixels can only be used in a legally compliant manner if no personal data is determined. The application of the General Data Protection Regulation (GDPR) is therefore essential when using tracking pixels.
In summary, users should be aware of their rights, particularly with regard to the collection and processing of their data by web beacons. Companies are required to obtain user consent to use these technologies and must be transparent about their data protection practices.