Anta Sports increases sales and takes over Jack Wolfskin for 290 million

Anta Sports increases sales and takes over Jack Wolfskin for 290 million

Anta Sports Products Limited achieved a sales increase of 14.3% in the first half of fiscal year 2025, bringing total sales to 38.5 billion yuan (about 4.6 billion euros). This marks the twelfth consecutive year of positive growth, as fashionunited.de reported. All of the group's brand segments reported sales growth, including Anta with sales of 16.95 billion yuan (+5.4% year-on-year) and Fila with 14.18 billion yuan (+8.6%). The “Other” brand was particularly strong, recording an increase of 61.1% to 7.41 billion yuan.

A decisive factor for overall sales was the increase in e-commerce, which increased by 17.6% and now accounts for 34.8% of total sales. Net profit to shareholders was 7.03 billion yuan, also registering a year-on-year increase of 14.5%.

Acquisition of Jack Wolfskin

Shortly before this financial success, Anta Sports completed its acquisition of Jack Wolfskin for $290 million. This means that Anta becomes the sole owner of the brand from its previous owner, the US group Topgolf Callaway Brands Corp. This acquisition is part of Anta's corporate strategy, which relies on “single-focus, multi-brand, globalization” to comprehensively strengthen and expand the outdoor segment jack-wolfskin.com stated in a report.

Jack Wolfskin fits well into Anta's existing brand portfolio and offers professional equipment for a variety of outdoor activities. Through the acquisition, Anta aims to increase competitiveness in the outdoor segment, particularly with the help of Jack Wolfskin's technologies and German engineering team. Synergies are also expected to be developed in the areas of supply chain, product development and retail operations.

Plans for the future

Anta Sports plans to develop a three to five year plan to revitalize the Jack Wolfskin brand. The jointly formed management team will take over future brand management, although no exact details are known yet. The acquisition is expected to have a positive impact on Jack Wolfskin's brand presence, particularly in Europe and Germany.

In addition, Anta founded a joint venture with the South Korean company Musinsa to develop the “Musinsa Standard” brand in the Chinese market. Anta holds 40% there. Research and development investment was 1 billion yuan in the first half, up 8% year-on-year. These measures underline Anta Sports' commitment to not only continue sales growth but also to penetrate new market segments.