Apple shines with record numbers: the battle for China remains exciting!

Apple shines with record numbers: the battle for China remains exciting!

Apple Inc. will remain a major player in the technology world in 2025. In a recent quarterly report, the company shows an impressive revenue of $95.36 billion, up 5.1% compared to the same period last year. CEO Tim Cook explains that the introduction of the iPhone 16e and new Macs and iPads with Apple Silicon are key success factors. The services segment recorded double-digit growth and remains an important revenue driver for the company. These positive results could further increase investor interest given the current trade tensions between the US and China Onvista reported.

Another bright spot is the announced increase in the dividend by 4% to USD 0.26. Apple is also planning a new share buyback program worth USD 100 billion. Despite the positive news, the company has consistently exceeded expectations in recent quarters, underscoring the company's resilience in a challenging market environment.

Trade conflict and its effects

Although Apple's products are currently exempt from the tariffs, an escalation of the conflict could further reduce demand in China. This has already had a noticeable impact: the week in which the US President announced an increase in tariffs to 25%, Apple's share price fell by over 7%. Since its peak in May, the company has lost $130 billion in value on the stock market. These weak sales figures in China had a significant impact on the fourth quarter's balance sheet, leading to a revision of the forecast and a correction of the figures, such as Macworld reported.

Overall, it shows that Apple operates in a contradictory environment: positive company figures are offset by a tense geopolitical climate that could significantly influence the company's further development.