Chobani Acquires Daily Harvest: Revolutionizing Organic Prepared Meals!

Chobani Acquires Daily Harvest: Revolutionizing Organic Prepared Meals!

Daily Harvest, a US start-up known for its plant-based smoothies, snacks, protein products and ready meals, has been acquired by Chobani. The specific amount of the acquisition was not disclosed. With this step, Chobani, a traditional manufacturer of dairy products, is entering the ready meals market and expanding its portfolio in the area of ​​healthy and plant-based nutrition. Loud vegconomist Daily Harvest was founded in 2015 to increase access to convenient, organic foods rich in fruits and vegetables.

After the takeover, everything will remain the same: Daily Harvest's products, website and team will continue to exist in their current form. Ricky Silver, CEO of Daily Harvest, was consistently positive about the acquisition and highlighted the shared values ​​with Chobani. These values ​​reflect a commitment to high-quality food with real ingredients that both companies share.

A new step in the industry

Chobani has previously positioned itself in the plant-based sector with various products, including dairy-free alternatives. However, in 2022, a new dairy product line was discontinued as Chobani determined that it did not make economic sense to remain in dairy. This shows that the company is increasingly moving towards plant-based alternatives. Chobani welcomed Daily Harvest on LinkedIn and emphasized its vision of making quality food more accessible.

The acquisition is seen as a natural next step. Daily Harvest pledges to maintain its commitment to increasing access to organic and sustainably grown fruits and vegetables. Customers can trust that their preferences and favorite items, the website and the customer service team remain unchanged. At the same time, new ideas and innovations have been announced that could expand the range and offerings. Ricky Silver thanked customers for their support during this exciting period.