Cyber ​​risks 2025: Lack of context is slowing down urgently needed investments!

Cyber ​​risks 2025: Lack of context is slowing down urgently needed investments!

In today's world where cyber risks are constantly increasing, companies are increasingly investing in cybersecurity. On July 17, 2025, a recent analysis by netzpalaver However, these investments are often hindered by a lack of business context. Although companies have recognized the importance of cyber prevention, they often lack a clear strategic framework to use these resources effectively.

Risk management plays a crucial role in cyber defense. Despite the increased financial resources invested in technical solutions, the lack of understanding of the specific threats and their impact on the organization remains a major obstacle. Companies risk spending a lot of money without actually improving their security posture.

The challenge of data protection

In addition to cybersecurity, companies must also comply with the requirements of the General Data Protection Regulation (GDPR) and the Telecommunications Telemedia Data Protection Act (TTDSG). This applies in particular to the handling of cookies, which are used to recognize users and store personalized content. Loud data protection experts There are different types of cookies that are regulated differently.

Essential cookies are necessary for the basic functionality of websites, while analysis and tracking cookies collect information about user behavior. Marketing cookies, on the other hand, are used for targeted advertising. According to data protection regulations, companies must ensure that users actively consent to the use of non-essential cookies. This means that cookie banners are necessary to obtain this consent.

Measures for implementation

The correct design of cookie banners is crucial. Users must be provided with clear information about the purpose of the cookies and the opportunity to easily reject them. In addition, transparent data protection declarations are required that list all cookies used with their respective purposes, storage periods and deactivation options.

For companies that want to implement GDPR-compliant tracking, it is recommended to use a Consent Management Platform (CMP) and introduce data protection-compliant technologies such as IP anonymization in Google Analytics. Data minimization and regular data protection audits are also important steps to meet legal requirements and avoid fines due to a lack of cookie consent.

Conclusion

The current situation shows that more investment in cybersecurity needs to be made, but only if it is done in the right business context. Companies must also review and adapt their data protection practices to minimize legal risks. Simultaneously considering cyber risks and data protection obligations represents a key challenge that companies must overcome to achieve long-term success.