Germany on the upswing: Mega trade fair 2025 attracts investors!

Germany on the upswing: Mega trade fair 2025 attracts investors!

Germany is showing signs of economic recovery that could return the country to a central place in the international investment landscape. Loud table.media Germany is once again perceived as attractive for international investment, especially in the context of a comeback in trade fair activity in 2025. The DAX has risen 22% since the beginning of the year, while the euro rose to $1.14, underlining the positive economic sentiment.

Messe München expects 2.5 million people to take part next year, with eight of twelve world-leading trade fairs taking place there. This could be crucial to promote personal connections despite the challenges of the digital age. The discussion about the relevance of trade fairs was highlighted in the CEO Talk, where the importance of feedback for good leadership was also discussed.

Investment trends and challenges

The German car manufacturers Volkswagen, BMW and Mercedes have pledged 50 billion euros to avoid tariffs in the USA. With talks of tariffs of 2.5% on cars and 25% on auto parts, this is a strategic step to ensure competitiveness. At the same time, VW plans to relocate production to the USA and expand US production.

These economic approaches contrast with the challenges Germany faces. An evaluation of KfW shows that business investment in the third quarter of 2024 was 6.5% below the level at the end of 2019, adjusted for prices. Investment in equipment in particular was around 9% lower. Stefan Wintels, KfW CEO, emphasizes the need for investments in order to achieve both competitiveness and climate goals.

Energy and competitiveness

Additional challenges arise from high energy and labor costs, a lack of skilled workers and high levels of regulation. Company surveys show that overall economic development is perceived as the top obstacle to investment. The investment climate could be improved through future measures to examine the industrial electricity price, as indicated at the BDEW Congress.

On the international stage, Rheinmetall is strengthening its presence in South Africa with the establishment of an explosives production subsidiary, which could expand the company's global influence. At the same time, Huawei is positioning itself as an important supplier for electric cars, while sales figures for the Aito brand in China show impressive results.

The future also seems to be shaped by digitalization. The industry sees Germany on the right track with the rollout of intelligent measurement systems, while the ZVEI is demanding that the regulatory framework be maintained. These developments could be crucial for sustainable economic development.

In summary, Germany faces the challenge of regaining its economic strength. Both investments and innovative strength play an important role. With the planned special fund of 500 billion euros for infrastructure investments and positive developments on the capital markets, Germany could work towards a successful reconstruction.