Hanoi 2025: Digital change brings new impetus to tourism!

Hanoi 2025: Digital change brings new impetus to tourism!

On May 19, 2025, Hanoi launched an ambitious tourism promotion program aimed at increasing the city's gross domestic product by over 8% by 2025. Loud Vietnam.vn The responsibility for implementing this program lies with the Hanoi Ministry of Tourism. The aim is to promote investment, trade and tourism in the region and to create optimal conditions for all economic sectors to participate in these activities.

A central point of the program is to promote local investment and eliminate bottlenecks for domestic companies. In addition, administrative reforms and digital transformation in promotional work are being pushed forward in order to improve the efficiency of the use of state budget resources for advertising. The initiative also includes organizing major annual promotional events to showcase Hanoi as an attractive travel destination.

Focus on digital transformation

Another important aspect is digitalization, which, according to the research results of Atlantis Press has a significant impact on the industry, especially cultural tourism in Hanoi. The study uses PESTEL and SWOT analysis to assess the influences of digital transformation on cultural tourism. These digital developments are seen as a long-term solution to revitalize the tourism economy after the COVID-19 pandemic.

Hanoi's strategy focuses on integrating digital technologies to create a smart tourism system that improves services. The positive effects of digital transformation can be seen in the improvement of companies' management capacity, the promotion of cultural offerings and greater transparency in processes. However, there are also negative aspects, such as dependence on technology and possible imbalances between traditional and digital tourism.

Collaboration and support

To reap the benefits of digital transformation, the results emphasize that everyone involved must recognize the importance of these technologies and proactively address the challenges. The program envisages practical measures, including cooperation between the city government and tourism companies, training and support for stakeholders, and the creation of a digital cooperation network.

In addition, the technical infrastructure for small companies and heritage sites should be financially supported. Digitalization is seen not as a replacement but as a supporting tool for better interaction between businesses and tourists, which could further increase Hanoi's attractiveness as a safe, friendly and quality destination.