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Honda turns off the tap: Less money for e-mobility in the future!
Honda is reducing investments in e-mobility and is increasingly relying on hybrids to better meet market requirements.
Honda turns off the tap: Less money for e-mobility in the future!
As part of a significant change in strategy, Honda has drastically reduced its investments in electromobility. The Japanese automobile manufacturer announced this on May 29, 2025. CEO Toshihiro Mibe explained that the company wants to focus more on hybrid vehicles as demand for purely electric vehicles has not met expectations. Investments in e-mobility and software will be reduced from the original ten to seven trillion yen (approx. 42.9 billion euros). This represents a significant cut in planned expenditure and shows the company's ability to adapt to current market conditions, particularly with regard to the acceptance of battery-electric vehicles.
Honda had previously originally planned that the share of electric vehicles in group sales should be 30 percent by 2030. However, Mibe now expects only around 20 percent. Given this revised projection, Honda still plans to sell between 2.2 and 2.3 million hybrid vehicles worldwide by 2030. In addition, 13 new hybrid models are scheduled to come onto the market between 2027 and 2031, including a special hybrid system for larger vehicles that will be introduced in the second half of the decade.
Development of bidirectional charging technology
The installation there uses the principle of bidirectional transmission, which includes taking energy from the power grid or using energy from photovoltaic solar panels to charge electric vehicles. Stored energy can be returned to the grid if necessary to stabilize the supply. This collaboration between Honda R&D Europe, The Mobility House and the Swiss company EVTEC represents a further step towards improved energy management at the European location.
Summary of the investment strategy
These strategy adjustments demonstrate that Honda is responding to changing market conditions. However, after canceling an ambitious project in Canada to build an $11 billion electric vehicle supply chain, the long-term goal remains: Honda wants to sell only battery or fuel cell powered vehicles by 2040. Mibe highlights that electric vehicle adoption continues to lag behind expectations, which influences the strategy.
While political programs push for an accelerated transition to pure e-mobility, Honda's pragmatic approach shows that a combination of openness to new technologies and the need for hybrid solutions remains a fundamental principle of the company's strategy. This flexibility is considered crucial in order to be able to respond to changing customer needs and market developments.