Kaufland launches large online marketplace in France – millions of items for everyone!

Kaufland launches large online marketplace in France – millions of items for everyone!

Kaufland opened its online marketplace for customers in France on August 12, 2025. This is a significant step in the company's expansion, which now makes its range accessible to French consumers. Over 3 million items from more than 6,400 categories are now available, including sports, outdoor, baby, children's, fashion and accessories. Kaufland's goal is to provide French people with a similarly extensive range of products as in Germany, where the platform offers over 45 million items. The opening of the marketplace in France is part of a broader strategy to strengthen its presence in Europe, which began last year with market entries in Austria and Poland, followed by a launch in Slovakia and the Czech Republic. Loud fashionunited.de There are currently 13,000 retailers active across Europe, 2,800 of whom are already connected to the French marketplace.

Gerald Schönbucher, CEO of Kaufland E-Commerce, emphasizes the great interest of retailers in offering their products in France. This interest is supported by the newly offered Kaufland Global Marketplace all-in-one solution, which provides retailers with an easier sales process and a variety of features. This means that retailers can offer their products not only via Kaufland.fr, but also on all existing marketplaces in Germany, the Czech Republic, Slovakia, Poland and Austria, which makes registration even more attractive. Particularly noteworthy are the multi-marketplace technology and the 1st level customer support provided in the local language.

Growth and rapid adjustments

The marketplace aims to become the top European platform for traders. This is underlined by the increasing figures in Gross Merchandise Volume (GMV), which has grown by almost 8 percent in recent years. In Germany, Kaufland has recorded continuous growth in GMV since 2021, most recently by 4.3 percent. Popular product categories in Germany, such as smartphones, televisions and tablets, show growth of almost 24 percent, while sales of hot air fryers have even increased by over 50 percent.

Sales launches in Poland and Austria in 2022 resulted in a remarkable 32 percent sales growth for retailers, increasing the number of online customers to 20 million. This growth and the positive developments in Eastern Europe, particularly in the garden, home improvement, furniture and kitchen categories, reinforce Kaufland's ambitions. The company also plans to enter the Italian market, but an exact launch date is not yet known.

Sustainable trade and re-commerce

Another strategic step is the introduction of new, used, B-stock and refurbished products on Kaufland marketplaces, which have been offered since March 2023. These products must meet strict quality standards and are placed prominently accordingly. In view of the rapidly changing re-commerce market, whose European market volume could grow to 120 billion euros by the end of 2025, Kaufland is positioning itself as a serious alternative to the large e-commerce giants in Europe. Loud company.kaufland.de This is a clear focus of the company, which wants to offer its customers and retailers the best conditions to be successful in digital trading.