Netflix bets on Spain: One billion euros for local stories!

Netflix bets on Spain: One billion euros for local stories!

Netflix has invested significantly in Spain's production landscape in recent years, shaping the perception of Spanish content on a global level. Loud vietnam.vn Spanish series and films are among the most popular formats on the platform. Currently, eight non-English language productions from Spain are among the most watched content on Netflix, while France has five, South Korea, Mexico and Norway each have two, and Germany has one.

Netflix CEO Ted Sarandos highlights that demand for Spanish content has increased significantly over the past decade. It is predicted that around five billion hours of Spanish-language content will be viewed on the platform by 2024. In an effort to increase local production, Netflix plans to invest over one billion euros in Spanish content between 2025 and 2028. This includes the construction of a new production center in Tres Cantos that will support the creation and production of locally rooted stories.

Growing popularity of Spanish content

Spanish productions are not only experiencing a boom, but are also internationally successful. The Spanish hit “Money Heist” laid the foundation for this success in 2017, becoming Netflix's first global non-English language blockbuster. The Prime Minister of Spain, Pedro Sánchez, comments that Netflix has fundamentally changed the perception of Spain through films, which has had a positive impact on the development of the film industry in the country.

The successes led to an increase in the production of Spanish films, including titles such as “Snow Company,” “Élite,” “Platform” and “Mirage.” “The Society of Snow” in particular even made it onto the nomination list for the 2024 Oscar in the “Best International Feature Film” category.

Innovative stories and new formats

The latest series, such as “The Gardener” (original title: “El Jardinero”), continue to make people sit up and take notice. This story follows Elmer, a young man whose emotional isolation leads him into the world of contract killing as he learns to imitate emotions from his mother. The narrative's romantic twist unfolds when Elmer falls in love with a woman he plans to kill, leading to a fundamental change in his emotional perception.

The success of Spanish content on Netflix is ​​not only a sign of the strength of local stories, but also a testament to the increasingly diversified film and series landscape that appeals to a global audience. This development has inspired thousands of Spanish content creators to tell their own stories and serve the international market.