Procter & Gamble is investing billions to transform its business with corporate customers in difficult markets. Measures affect Argentina and Nigeria, among others.

Procter & Gamble is investing billions to transform its business with corporate customers in difficult markets. Measures affect Argentina and Nigeria, among others.

Procter & Gamble estimated the costs of the conversion at one to one and a half billion US dollars, including expenses for discontinuing business units and foreign currency effects. The costs are to be booked over this and the coming financial year (until the end of June 2025). The group is also writing off $1.3 billion on the Gillette brand, which it acquired years ago. P&G shares temporarily lost 3.72 percent to $146.41 on the NYSE.

According to a report by www.finanzen.net,

Procter & Gamble, a US consumer goods group, is planning to restructure its business in some difficult markets, especially with corporate customers, and is investing billions of dollars to do so. This is due to challenging economic conditions in affected regions such as Argentina and Nigeria. The investments amount to one to one and a half billion US dollars for the coming financial years in order to realign parts of the business and cover foreign currency effects. The company is also writing off $1.3 billion on the Gillette brand. These measures could impact the market, consumers and the industry.

The investments in the renovation show that Procter & Gamble is adapting to market conditions in order to remain competitive in the long term. By realigning itself in difficult markets, the company could benefit from stable and profitable business in the long term. However, the short-term costs and writedowns on the Gillette brand could have a temporary impact on share prices.

These strategic measures to adapt to difficult market conditions are an important step in ensuring Procter & Gamble's competitiveness and strengthening the company's long-term growth potential.