Trump Media is planning a $12 billion Bitcoin strategy!

Trump Media is planning a $12 billion Bitcoin strategy!

Trump Media and Technology Group (TMTG) has filed a prospectus with the US Securities and Exchange Commission to raise capital of up to $12 billion. This is a significant step for the company, which operates, among other things, the social media platform Truth Social and the streaming service Truth+. According to the information from Bitcoin Courier TMTG plans to offer various securities, including common and preferred stocks, bonds and warrants, through the public market.

Despite the information available, the prospectus does not specify any specific purpose for raising capital. However, it is suggested that TMTG is pursuing a Bitcoin strategy. The company plans to acquire Bitcoin as a corporate reserve and also invest in other financial products such as ETFs or listed companies with a crypto focus. In May 2025, TMTG raised $2.5 billion in a private financing round, including $1.5 billion through stock sales and $1 billion through convertible notes.

Bitcoin reserve strategy

The funds raised by TMTG through this round of financing will be used, among other things, to build a Bitcoin reserve. This reserve is held at Anchorage Digital and Crypto.com. The company's leadership, represented by CEO Devin Nunes, emphasizes that Bitcoin will play a crucial role in TMTG's assets, although Donald Trump has expressed concerns about Bitcoin's volatility and regulation in the past.

The strategy of raising $12 billion in capital is considered extremely ambitious for a media company and could position TMTG as a disruptor in the crypto sector. An additional goal of the capital raising is a secondary placement of over 84 million shares, representing more than 30% of the outstanding shares. Nevertheless, TMTG will not generate any direct proceeds from this secondary placement, but it could increase the liquidity of the stock.

Financial perspectives and challenges

In the current fiscal year, TMTG reported revenue of $821,000 and a net loss of $31.7 million. The company also has liabilities of $9.8 million. Despite these challenges, TMTG remains a risky player whose influence is shaped by its political connection to Donald Trump. Trump himself holds 115 million shares of TMTG, worth about $2.7 billion and a 52% stake. Forbes estimates his net worth at approximately $5.2 billion.

The capital raising announcement coincides with the Bitcoin 2025 conference in Las Vegas, where interest in cryptocurrencies and their impact on businesses will continue to be discussed. TMTG, backed by Cantor Fitzgerald, could set new standards and significantly impact the future of the company with its move to integrate cryptocurrency into its balance sheet.