Amazon introduces new search filter for small businesses - an opportunity for SMEs and Prime customers.

Amazon introduces new search filter for small businesses - an opportunity for SMEs and Prime customers.

According to a report by www.mobiflip.de, Amazon has introduced a new search filter called “Small Business” on its German website. With this filter, customers can specifically search for products from small and medium-sized enterprises (SMEs). The filter is available directly on the homepage via the sidebar and only shows products from providers with the “Small Business Badge”. This move is intended to help small businesses reach more customers through Amazon and make it easier for customers to support local sellers.

The introduction of the “Small Business” filter on Amazon’s website is expected to have a positive impact on small and medium-sized businesses. Increased visibility on the platform allows them to reach more customers and increase their sales. This, in turn, can lead to these companies investing more, creating jobs and contributing to economic development.

The filter offers customers the opportunity to specifically search for products from local sellers and support them. By purchasing from small businesses, consumers can help strengthen local economies and promote diversity in product choices.

Overall, the introduction of the “Small Business” filter on Amazon’s website can have a positive impact on the market and industry by increasing visibility and demand for small and medium-sized businesses. This could create a win-win situation for both businesses and consumers. By using the filter correctly, customers can specifically search for products from small businesses and thus contribute to strengthening the local economy.