Analysis: Free menstrual products in online retail - impact on retail

Analysis: Free menstrual products in online retail - impact on retail

According to a report by etailment.de, the online supermarket Knuspr is now offering free sanitary pads and tampons. This campaign is supported by the “Tampagne” initiative and is scheduled to run until at least the end of the year. In the latest Statista.com survey, Germans said they want to save on their Christmas spending this year due to price increases and rising energy prices. Black Friday was a great success for many retailers, with Otto recording a traffic record with an increase in sales of 3 percent. Worldwide, 12.3 percent more products were sold on Black Friday than in the previous year. Small businesses in Germany are feeling their customers' reluctance to buy and are forced to increase their prices.

According to an analysis of more than 1.5 billion transactions at over 7,200 retailers and manufacturers, there was a 12 percent increase in sales on Black Friday in Germany, as well as 15 percent more traffic. In the US, online sales on Black Friday reached a record $9.8 billion, a sign of Black Friday's importance worldwide.

There is a threat of trade strikes in Austria because the unions and employers cannot agree on a wage increase. In logistics and delivery, British e-commerce delivery service InPost has opened its 6,000th packing station in London, while Uber Eats has launched its “One” subscription model in Switzerland.

Retail seems to be benefiting from the increasing importance of Black Friday, while many small business owners are struggling with rising costs and are being forced to raise prices. This could have long-term effects on consumer purchasing behavior, business competitiveness and the market in general.

etailment.de's analysis provides helpful insights into how various factors could impact e-commerce and retail as a whole. It remains to be seen how these developments will develop in the future and how they will affect the industry.