Apple Business Connect: free app for business owners to manage location maps in Apple Maps, Messages and more.

Apple has introduced a new tool called Apple Business Connect that helps business owners manage their location information in Apple Maps, Messages, Siri, Wallet and other apps. The free tool allows businesses to customize basic information such as company name, address and description, add logos and photos, and include promotions such as reservations, orders and special offers. The “Showcases” function was also introduced to present promotions. Using the tool requires registration with an Apple ID on the Apple Business Connect website.

Consequences for the market:

The launch of Apple Business Connect has the potential to impact the market for local businesses. The ability to customize their location information across different Apple apps allows businesses to improve their visibility and presence. You can present your offers, discounts and promotions in a targeted manner and thereby appeal to potential customers. This can lead to a competitive advantage, especially if competitors do not use these tools.

Consequences for the consumer:

For consumers, this means they receive more accurate and up-to-date information about businesses in their area. By customizing location information, they have access to relevant information such as opening times, contact details and special offers. This makes it easier to find and interact with businesses through apps like Maps and Messages. Consumers can also benefit from promotions in the new Showcases feature and take advantage of targeted offers and discounts.

Consequences for the industry:

The launch of Apple Business Connect may also impact the industry, particularly agencies and companies that provide reputation management and search engine optimization (SEO) services. Companies that use these services to improve their online presence can now provide comprehensive location information through Apple's Business Connect API. This opens up new opportunities for agencies to offer their services and work with Apple.

According to a report by www.macwelt.de,