New Amazon Feature Strengthens Local Small Businesses - Financial Expert Analyzes

New Amazon Feature Strengthens Local Small Businesses - Financial Expert Analyzes

According to a report by www.smartdroid.de,

Recently, Amazon introduced a new search filter called “Small Business,” which allows customers to specifically search for products from small businesses. This filter only displays items that carry the Small Business badge and is intended to help make smaller businesses and local merchants more visible. Amazon manager Xavier Flamand explains that this new search filter will help small sellers in Europe reach more customers. The introduction of this filter comes as part of Amazon's efforts to help small businesses digitize and enter e-commerce.

Potential Impact:
The introduction of the “Small Business” search filter on Amazon has the potential to have a major impact on the market and consumers. By providing targeted visibility to small businesses, customers can make more conscious purchasing decisions and support local economies. For small and medium-sized businesses, this feature offers the opportunity to increase brand awareness and attract new customers. The survey of 500 German companies shows that many recognize the opportunities offered by digitalization, but are unsure how they can further scale their business digitally. Amazon's free knowledge platform Quickstart Online, together with the HDE trade association, could help these companies master digitalization and be successful in e-commerce.

Overall, the introduction of the search filter could have a positive impact on the market, consumers and the industry as a whole by increasing the diversity and competitiveness of small businesses.