New filter option: Amazon supports small businesses on the Marketplace

New filter option: Amazon supports small businesses on the Marketplace

According to a report by www.zdnet.de, Amazon has introduced a new search filter for small businesses. Customers can now specifically search for products from small businesses that have received Amazon’s “Small Business Badge”. This is intended to make it easier for consumers to support small businesses on the platform.

Around 47,500 German SMEs are currently selling on amazon.de, with smaller retailers in particular receiving technical support to gain a foothold in e-commerce. Amazon offers training and partnerships to help SMBs with digital transformation. The initiative was launched with the German Trade Association and has already reached more than 40,000 SMEs.

The introduction of Amazon's new small business search filter could have far-reaching impacts on the market and consumers. Small businesses could gain increased visibility on the platform and benefit from increased demand. This could lead to an increase in sales for these companies.

For consumers, the new search filter means increased transparency and the opportunity to shop specifically from small businesses. This supports the local economy and helps expand the variety of products on Amazon. The traction for these companies could lead to an increased presence of SMBs on the platform, ultimately leading to a more diversified and engaging shopping experience for consumers.

Overall, the introduction of the new search filter could be a positive development for small businesses, consumers and the entire e-commerce industry. However, it remains to be seen how the use of the filter will develop in the coming months and what specific impact this will have on the market.