New small business filter feature on Amazon.de: What financial professionals should know about it.

New small business filter feature on Amazon.de: What financial professionals should know about it.

According to a report by www.zdnet.de, Amazon has introduced a new search filter for small businesses. Customers can now specifically search for products from small businesses that meet the “Small Business Badge”. This is intended to enable consumers to support SMEs and learn more about the people behind the products. In addition, Amazon offers technical support for small merchants to take their first steps in e-commerce. Since the initiative was launched in September 2020, more than 40,000 SMEs have already taken advantage of the training offers.

This new feature could have a significant impact on the market and consumers. Small businesses that meet the Small Business Badge could see increased visibility and increased sales on the platform. Consumers who value sustainability and supporting local businesses may purchase more products from SMEs. This could result in large brands and retailers losing some of their market share to smaller companies.

Additionally, Amazon's technical support could help encourage more traditional brick-and-mortar retailers to venture into e-commerce. This would lead to increased competition and a greater variety of products in the marketplace.

Overall, the introduction of the new search filter and the support of SMEs is a positive development for the economy and the diversity of the offering on Amazon. However, it remains to be seen how these changes will impact the market in the long term.