Robert Karl will become Senior Head of Consumer and Small Enterprise at Drei and will take responsibility for marketing, sales and customer service.

Robert Karl will become Senior Head of Consumer and Small Enterprise at Drei and will take responsibility for marketing, sales and customer service.

As extrajournal.net reports, the mobile phone provider Drei has appointed Robert Karl as its first “Senior Head of Consumer and Small Enterprise”. In this newly created position, Karl will be responsible for marketing, sales and customer service for individual customers and small businesses. His team consists of around 600 employees. Karl will report directly to CCO Günter Lischka.

The appointment of Robert Karl completes Lischka's team, which was reorganized in the summer. Drei plans to further expand the consumer and small business sectors in the coming years by offering solutions such as home internet with bandwidth guarantee, innovative voice telephony and Drei TV.

Robert Karl studied business administration at the University of Vienna and previously worked as sales manager and authorized representative at Hofer, where he was responsible for up to 69 branches in Eastern Austria. He then moved to Sky Austria for ten years, where he was most recently VP Operations, responsible for sales, CRM and customer service.

This personnel change at Drei is expected to have an impact on the mobile operator market. With the reorganization of the team and the appointment of Robert Karl as head of private customers and small businesses, Drei aims to strengthen its position in this segment and further expand the business. By focusing on innovative solutions and improved customer service, Drei could increase its customer loyalty and attract new customers.

For consumers, this may mean a greater choice of products and services tailored specifically to their needs. Drei is expected to invest more heavily in the expansion of high-speed internet for private households to meet the increasing demand for bandwidth. In addition, customers can take advantage of new communication and entertainment options with smart voice telephony innovations and Drei TV.

Overall, this realignment of Drei is expected to have a positive impact on the mobile industry. Competitors may be forced to improve their offerings to compete with Drei. Customers benefit from a larger selection and innovative products. Ultimately, it will be interesting to see how Drei develops in the coming years and whether the company can achieve its goals.