Why outdoor and poster advertising is also important for smaller companies in South Tyrol - A financial expert interview

Why outdoor and poster advertising is also important for smaller companies in South Tyrol - A financial expert interview

In an interview with First Avenue, Patrick Gampenrieder, managing director of the Gampenrieder carpentry shop since 1914, talks about the importance of outdoor and poster advertising for small companies in South Tyrol. He emphasizes that outdoor and poster advertising is an important part of a good marketing mix alongside classic print and online advertising. Poster advertising supports the company in image advertising and employer branding and helps to remain present and remembered by customers. According to Gampenrieder, poster advertising is particularly suitable for smaller companies, as an eye-catching campaign can be implemented even with a smaller budget. The local target group can be reached by placing targeted poster advertising at suitable locations. Gampenrieder reports positive feedback and good experiences with First Avenue as a poster advertising partner. The collaboration is flexible and the implementation takes place quickly and in accordance with the company's wishes. Gampenrieder draws a positive conclusion and is looking forward to further planned poster campaigns in collaboration with First Avenue.

According to a report by www.suedtirolnews.it, the Gampenrieder carpentry workshop has successfully used poster advertising as part of its marketing mix since 1914. Its managing director, Patrick Gampenrieder, emphasizes that small companies in South Tyrol can also benefit from poster advertising. Through professional advice and targeted selection of poster positions, an effective poster campaign can be implemented even with a smaller budget. Poster advertising makes it possible to reach local customers and draw the target group's attention to the company. The positive response from customers shows that the campaign is successful and that the company will remain in customers' minds for the long term.

The effects of this poster campaign on the market are positive for the Gampenrieder carpentry workshop. Increasing the company's public presence can increase awareness, which can lead to an increase in customer interest and ultimately an increase in sales. Image advertising and employer branding play an important role in customer loyalty and trust in the company.

For consumers, this means that they become increasingly aware of the Gampenrieder carpentry workshop and have the opportunity to use its services. Through the positive perception and good reputation of the company, trust can be built and a long-term customer relationship can be established.

In the industry, Gampenrieder's successful poster campaign can serve as an example of how smaller companies can also benefit from outdoor and poster advertising. Other companies can learn from the experience and success of the carpentry business and adapt their own marketing strategy to strengthen their market position.

The example of Gampenrieder shows that poster advertising can still be effective even in times of digital marketing. The combination of classic print and online advertising with outdoor and poster advertising enables companies to use different channels and address their target group in a targeted manner.

Source: According to a report by www.suedtirolnews.it