Bybit opens headquarters in Vienna: Europe's opportunity in the crypto market!

Bybit opens headquarters in Vienna: Europe's opportunity in the crypto market!

Bybit launched its European branch Bybit.eu on July 1, 2025 and opened its new headquarters in Vienna in the DC Tower. Bybit CEO Ben Zhou commented on the structural challenges Europe faces in access to capital. Loud btc echo The current lack of venture capital and a strong start-up culture is slowing down many companies that want to enter the cryptocurrency sector. Zhou says this shortage is causing startups to migrate to other markets.

With the upcoming MiCA regulations coming into effect on December 30, 2024, it is expected that this may change. This regulation should be seen as an opportunity for the capital market in Europe as it aims to unify the regulation of crypto assets in the EU. Zhou hopes that a clear regulatory framework for token sales and launchpads will enable more efficient capital raising.

Growth and expansion in Europe

Bybit plans to initially offer its services in Austria and operates with a CASP license in 29 EEA countries, strengthening the regulatory basis. Bybit.eu's platform will be multilingual and initially available in English, Polish, Portuguese and Spanish, with future expansions in German, French, Italian and Romanian. This diversity is seen as part of the strategy to implement locally adapted solutions and promote user adoption.

Ben Zhou notes that Europe is technologically competitive but lags behind in raising capital. He sees great economic potential, especially in Germany, and has set the goal of gaining one million users in Europe by the end of the year. User-friendliness should be improved through lower fees and simplified KYC integration, which is particularly important in the often volatile crypto industry.

Market development and forecasts

According to Zhou, market sentiment is highly dependent on the Bitcoin price, especially among retail investors. He predicts that Bitcoin price could reach $150,000 by the end of the year. This dynamic is crucial because trading volumes are ten times higher during bull markets than during bear markets.

Additionally, crypto exchange OKX, which is also expanding its operations in Europe, plans to introduce Euro trading pairs, staking and trading bots to meet the needs of new users. The regulatory clarity under MiCA could also lead to new companies entering the EEA market, further fueling competition in the cryptocurrency sector, they said news crypto.

Overall, the developments of Bybit and other exchanges show that the European crypto scene is in tune with the times and will continue to develop through innovation and regulation.