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Méliuz relies on Bitcoin: price collapse after courageous share issue
Méliuz, a Brazilian fintech, is investing $28 million in Bitcoin, planning aggressive purchases and strategic stock offerings.
Méliuz relies on Bitcoin: price collapse after courageous share issue
The Brazilian fintech company Méliuz has announced big plans for the digital currency Bitcoin. Driven by a new, ambitious Bitcoin strategy, the company recently invested more than $28 million in Bitcoin. This decision marks a strategic realignment as Méliuz seeks to maximize Bitcoin holdings per share and thus hedge against inflation and currency devaluation. In a notable development, it became the first company in Brazil to include Bitcoin in its corporate treasury and plans to transform into a Bitcoin Treasury Corporation.
However, the aggressive Bitcoin strategy also comes at a price: Méliuz's share price fell more than 8% on Friday due to the announcement of a new share offering. This is intended to collect up to 450 million reals (approx. 78.6 million USD) for further Bitcoin purchases. Despite this decline, the stock with the ticker "CASH3" remains up around 25% month-on-month and almost 200% year-to-date, underscoring investors' strong confidence in the company's long-term goals.
Investments and strategic realignment
The $28.4 million investment includes the purchase of a total of 274.52 BTC at an average price of $103,604 per coin and partial purchases that began on March 6, 2025. The first Bitcoin purchase was 45.73 BTC. In total, Méliuz's Bitcoin holdings now amount to 320.3 BTC, which is currently worth over 33 million USD. Michael Saylor, whose company holds a total of 580,250 BTC worth over $60 billion, serves as a source of inspiration.
Chief Executive Officer Israel Salmen has publicly supported the transformation to Bitcoin Treasury Corporation on the online platform X, and the continued support from shareholders shows confidence in the company's new direction. In the long term, Méliuz aims to take a leading role in the South American Bitcoin market.
Future prospects and challenges
Despite the challenges posed by the depressed share price, the company's Bitcoin holdings are at a modest fiat gain of 2.5%, with an average purchase price of $101,575. The strategically planned future purchases are intended to further increase the value for shareholders. In the broader industry, other companies such as DayDayCook in the US and Abraaj Restaurants Group in Bahrain have also added Bitcoin to their balance sheets, indicating that cryptocurrency adoption is growing across various industries.
Analysts are eager to see how Méliuz’s Bitcoin strategy will impact the company’s long-term success and the overall market. While BTC price is currently above $104,000, forecasts are optimistic and predict a rise to up to $1 million.
In summary, Méliuz is taking a bold step in financial technology with its new Bitcoin strategy that carries both risks and opportunities. The development is expected to bring both market relevance and the potential for future growth in the Bitcoin sector.