Online marketing for companies – from SEO to social media

Online marketing for companies – from SEO to social media

Successful marketing helps to strengthen your own brand or draw attention to new products and services. A large part of advertising now takes place online, because a particularly large number of people can be reached on the vastness of the Internet.

Online marketing increases reach

Online marketing uses digital channels to spread advertising messages. For example, affiliate marketing, SEO or social media platforms are used. They all offer a decisive advantage compared to conventional advertising measures: they increase the reach and thus ensure improved visibility. Companies can also target specific target groups on the Internet that they cannot reach through newspaper advertisements or TV commercials. Especially young people Gen Z and Millennials have long since chosen the Internet as their main medium.

Attract more visitors to the website with the help of SEO

SEO is an important tool for marketing on the Internet. This is the abbreviation for Search Engine Optimization, which means search engine optimization in German. It is used to attract visitors to a company's website and draw their attention to the company website or online shop. Search engines like Google use certain ranking factors to filter out relevant search results. The more of these factors are met, the higher your website will be placed in the search results. To achieve this goal, experience, know-how and a little sensitivity are required. That's why it's often an advantage to get through an SEO agency like Search Heroes to be supported in this.

Email marketing can strengthen customer loyalty

Sending emails can also be used as a marketing measure. However, companies are only allowed to send emails to customers if they have agreed to receive them. This can be done, among other things, through a newsletter subscription. Many customers get involved if they are hoping for an advantage such as special discounts. At the same time, the newsletter can be used to provide information about new products or services. It is therefore particularly suitable for customer loyalty.

Affiliate marketing – working with partners

Affiliate marketing is another popular type of internet advertising. This requires collaboration with partners. For example, a company that sells cosmetics might contact a beauty blogger and ask her to promote the products. If the blogger's readers go to the web shop via her link and buy something there, she receives a commission, so both sides benefit. A big advantage is that you only have to pay if the marketing measure was actually successful, i.e. a purchase.

Use social media as a platform for the advertising message

The social media like Instagram, TikTok and Facebook play an important role in communication on the Internet. People from all different backgrounds come together here and discuss all sorts of topics. At the same time, they often look for new products or are inspired by the posts of other users. Companies can use this profitably by presenting themselves accordingly on social media. It is particularly important to match the tone of the target group and to post as regularly as possible. In addition, other advertising measures such as influencer marketing can be considered, in which the influencer becomes a brand ambassador in return for a fair payment.