SEO made easy: 5 tips to improve your ranking

SEO made easy: 5 tips to improve your ranking

SEO stands for Search Engine Optimization and refers to search engine optimization. This helps your company to be found more easily. With the help of keywords and other measures, your website is improved in ranking so that it is shown to potential customers more quickly.

The Relevance of search engine optimization for companies is increasing. More and more companies are emerging that are putting their websites online, which makes it more difficult for your own website to attract attention and stand out.

Below we present five tips that will help you improve your company website rankings.

1. Understand SEO

At first glance, search engine optimization can seem extremely complicated and confusing. It is important not to lose heart, especially during the initial research.

There are many articles and videos online that will help you get an overview of possible strategies. Additionally, there are ranking optimization companies like this SEO agency in Frankfurt, which has made it its mission to advise companies and support them with SEO marketing. So if difficulties arise with your own research and implementation, you can always turn to such an agency.

2. Find the right keywords

Keywords are used in ranking optimization as keywords that are used on the website. It is extremely important to find the keywords that are relevant to your company. Keywords that work well for other companies are not automatically suitable for every company.

There are online tools that help you find suitable keywords. It also makes sense to think of yourself in the position of the potential customer and ask yourself questions like: What do I enter into the search engine when I... search?

For a company that sells garden pots, potential keywords could be garden, pots, patio or outdoor plants.

Once you have found the right keywords, you should insert them into titles and texts on your website in order to move up in the rankings.

3. Quality content

If you fill your website with high-quality content, this will also be taken into account in the Google ranking. Unique websites that contain information relevant to the target group stand out from the crowd. The algorithm takes this into account, which then places your website higher.

The topicality of the website is also relevant. Make sure your company website is updated regularly and always contains the latest information. After all, a current page not only looks good to potential customers, it is also considered positively in the ranking.

4. Mobile optimization

Most people these days don't just use their computers for research. More and more search queries come from mobile devices.

It is all the more important that your company website is also optimized for mobile devices. In order to check whether the site can be easily operated on mobile devices, it is worth accessing it yourself using a smartphone, for example, and testing the functions.

5. Social media integration

That Social media is an important marketing tool is, is no secret. Companies with a young target group in particular should ensure that they maintain well-maintained channels on the relevant platforms.

The existence of a social media presence is not directly reflected in the Google ranking, but it does lead to significantly more attention for your company, which should increase traffic to your website.

So social media is an important tool to increase awareness and, indirectly, the ranking.