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Amazon Prime Video: Threatening legal action due to planned advertising
According to a report from www.berliner-zeitung.de, Amazon Prime Video plans to give its customers the choice of whether they want to see advertising while streaming in the future or whether they want to stream ad-free for just under three euros more per month. This is met with resistance from the Federal Association of Consumer Organizations (VZBV), which wants to take legal action against the streaming service. According to consumer advocates, Amazon should not simply present customers with a fait accompli and thereby enforce significant contractual changes. The impact of this planned change could be significant. The introduction of advertising in streaming could result in customers choosing the ad-free option and thus having to pay more money. …
Amazon Prime Video: Threatening legal action due to planned advertising
According to a report by www.berliner-zeitung.de,
Amazon Prime Video plans to give its customers the choice of whether they want to see advertising while streaming in the future or whether they want to stream ad-free for just under three euros more per month. This is met with resistance from the Federal Association of Consumer Organizations (VZBV), which wants to take legal action against the streaming service. According to consumer advocates, Amazon should not simply present customers with a fait accompli and thereby enforce significant contractual changes.
The impact of this planned change could be significant. The introduction of advertising in streaming could result in customers choosing the ad-free option and thus having to pay more money. This could in turn lead to dissatisfaction among customers who previously chose the ad-free option. In addition, the legal dispute between Amazon and the VZBV could lead to a lengthy legal dispute that could negatively impact the image of Amazon Prime Video.
It is important to note that Amazon Prime Video has emphasized that it has complied with all legal obligations and has transparently informed customers of the planned changes. However, in the VZBV's opinion, users still have the right to the ad-free option at the previously agreed amount. It remains to be seen how the legal dispute and the planned changes will ultimately affect the market and consumers.
Read the source article at www.berliner-zeitung.de