Amazon Prime Video: Financial expert criticizes the consumer advice center's legal measures against advertising options

Amazon Prime Video: Financial expert criticizes the consumer advice center's legal measures against advertising options

According to a report by www.rundschau-online.de, the Federal Association of Consumer Organizations (VZBV) is planning to take legal action against the Amazon streaming service Prime Video because Amazon has announced that it will offer films and series with advertising “to a limited extent”. In order to continue streaming ad-free, users would have to pay almost three euros more per month.

This change is met with resistance from consumer advocates, who believe that Amazon must obtain consent from users as it is a significant contractual change. The head of the association, Ramona Pop, described Amazon's actions as a disregard for consumer law.

The lawsuit by the Federal Association of Consumer Organizations aims to stop the provider's unilateral change, as Prime Video users are still entitled to the ad-free option for the previously agreed amount.

This legal dispute could have a massive impact on the streaming market. If the Federal Association of Consumer Organizations is successful in its lawsuit, it could lead to other streaming providers being obliged to make contract changes in close coordination with users in the future. This could also lead to increased transparency and consumer rights in the area of ​​streaming services.

It remains to be seen how Amazon will react to the lawsuit and what far-reaching consequences this legal dispute will have for the entire streaming market.