Amazon Prime Video plans to introduce advertising - financial expert analyzes legal consequences

Amazon Prime Video plans to introduce advertising - financial expert analyzes legal consequences

According to a report by amp.zdf.de, the online mail order company Amazon plans to introduce advertising in its streaming service Prime Video. According to Amazon, customers who already have a Prime subscription will have to upgrade to a more expensive model in order to continue streaming videos without ads. This announcement has met with criticism from the Federal Association of Consumer Organizations (VZBV) and Stiftung Warentest. Both institutions consider Amazon's actions to be unlawful because it involves a price increase and customers should not be presented with a fait accompli without their consent.

The impact of this decision could be significant. Indeed, forcing customers to upgrade to a more expensive subscription to avoid advertising could result in an increase in monthly spending for many subscribers. In addition, the introduction of advertising could lead to a poorer user experience and reduce the overall attractiveness of the service. This could ultimately impact customer satisfaction and subscription cancellation rates. Last but not least, this could also have an impact on the entire streaming services market, as other providers may consider similar measures to generate additional revenue.