Amazon Prime Video: Price increase and advertising – What does this mean for customers and consumers?

Amazon Prime Video: Price increase and advertising – What does this mean for customers and consumers?

According to a report from www.tagesspiegel.de, streaming services such as Netflix and Amazon have increased their subscription prices and are now showing advertising, which was not the case before. With Amazon Prime, for example, advertising breaks are now displayed before and during playback of series and films, unless you pay 2.99 euros more per month for the “Ad Free” option. The Federal Association of Consumer Organizations has announced a lawsuit because the change was introduced without the explicit consent of the customers. However, Stiftung Warentest gives tips on how you can defend yourself against the advertisements. One option would be to cancel the entire Prime subscription; Amazon would refund the fees for the unused period. Another option would be to send a cease and desist request to Amazon, even if experience shows that rejection is to be expected. A lawsuit in court involves effort and costs and can take a long time. The consumer advice center is planning a representative action that would enable Prime customers to register their rights with the Federal Justice Office. The price increases and advertisements are related to the streaming industry's new goal of being in the black. Companies like Amazon are trying to generate more money to invest in continued attractive content and to be able to increase these investments over a long period of time.

The introduction of advertising and price increases on streaming services such as Amazon Prime Video may have an impact on the market and consumers. These changes could mean that customers may be willing to switch their streaming service due to advertising and increased costs. In addition, there could be a lengthy legal dispute between the streaming services and consumer advocates, which could affect the companies' image. Consumer advice centers could also gain influence and trust as they advocate for customers' rights. The long-term impact is currently unclear, as many customers may accept the price changes to retain access to popular streaming content. Overall, however, this trend shows that the streaming industry is placing increased emphasis on profitability and sustainable revenue rather than just user growth.

Source:www.tagesspiegel.de