Amazon Prime Video: Consumer advocates are planning a class action lawsuit against planned advertising

Amazon Prime Video: Consumer advocates are planning a class action lawsuit against planned advertising

According to a report by www.tagesschau.de,

The Saxony consumer advice center is planning a class action lawsuit against Amazon's Prime Video streaming service. The reason for this is the planned introduction of advertising in films and series on Amazon's video streaming offering. Customers who want to stream ad-free will have to pay an additional surcharge in the future. The consumer advice center considers this unilateral contract change to be unlawful because Amazon should have obtained the consent of its subscribers.

The introduction of advertising on Amazon Prime Video and the associated option to stream ad-free for an additional charge could have a significant impact on the market and consumers. Customers could cancel their subscriptions and switch to other streaming services that remain ad-free, which could result in a loss of subscribers for Amazon. In addition, the proposed class action lawsuit could potentially have a negative impact on Amazon's reputation and reputation, which could also impact the market.

If the class action lawsuit is successful, Amazon would have to reimburse affected customers, which would result in financial losses for the company. In addition, Stiftung Warentest's unlawful classification of advertising on Amazon Prime Video could affect consumers' trust in the company.

Overall, the proposed class action lawsuit and the introduction of advertising on Amazon Prime Video could lead to a loss of consumer trust in the company, a loss of subscribers and potential financial losses for Amazon. This could also have an impact on the entire video streaming services market.