Amazon Prime Video: Advertising or 2.99 euros additional costs - Legal concerns?

Amazon Prime Video: Advertising or 2.99 euros additional costs - Legal concerns?

According to a report by www.rnz.de, the Federal Association of Consumer Organizations (VZBV) is planning to take legal action against the streaming service Amazon Prime Video. The reason for this is the introduction of a new option in which customers can either accept advertisements when streaming or continue to stream ad-free content for an additional fee of 2.99 euros per month.

This change has potentially far-reaching implications for the market and consumers. First of all, the introduction of advertising could lead to lower customer satisfaction, as many users find the interruption of advertising annoying. Additionally, the option to pay an additional fee could result in customers who cannot or do not want to afford the ad-free option being excluded from certain content.

Consumer reaction to this change could also impact the overall market for streaming services. Other providers could introduce similar models, which could lead to a shift in customer demand and new competitive conditions.

Overall, the introduction of advertising or additional charges for ad-free content on Amazon Prime Video is expected to have a significant impact on the market and consumers. The reaction of consumers and the possible consequences for competition should be closely monitored.