Amazon Prime: advertisements or 2.99 euros additional costs? Legal consequences for the US company?

Amazon Prime: advertisements or 2.99 euros additional costs? Legal consequences for the US company?

According to a report by www.badische-zeitung.de, the Federal Association of Consumer Organizations plans to take legal action against the Amazon streaming service Prime Video. Amazon offers its customers the alternative of either seeing advertising when streaming in the future or continuing to stream ad-free for just under three euros more per month. Consumer advocates believe that Amazon must obtain the consent of its users as this is a significant contractual change. Amazon, on the other hand, emphasizes that it has fulfilled all legal obligations and has transparently informed customers about the changes.

The potential impact of this legal dispute on the market could be diverse. If the Federal Association of Consumer Organizations is successful in its lawsuit against Amazon Prime Video, other streaming services could be required to ask their customers for consent in similar cases. This would impact the contract terms and prices for consumers and could also influence the business practices of streaming platforms.

A possible consequence of this legal dispute for consumers could be that they will be more closely involved in the design of their subscriptions and contracts with streaming providers in the future. In addition, price increases or the introduction of advertising in ad-free subscriptions may need to be more carefully considered and communicated more transparently.

However, it remains to be seen what the court's ruling on this matter will be and what concrete consequences it will have for the market and consumers. However, the legal dispute between the Federal Association of Consumer Organizations and Amazon Prime Video illustrates the increasing importance of consumer rights in the area of ​​digital consumption.